Supporters Direct Scotland
Furthering supporter involvement
within Scottish football
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The Scottish FA, the SPFL, and Supporters Direct Scotland were pleased to launch the Scottish Football Supporters Survey 2016 – designed to give supporters across the country their say on the big issues affecting the national game.


This year’s survey engaged over 14,000 supporters, with clubs supporting the call to ask fans, “What’s the view from where you sit?”

Since its inception, the Scottish Football Supporters Survey has helped shape strategy and facilitate change at all levels of the game.

Your feedback from supporters is essential in the next stage of supporter engagement and to help provide a better fan experience whether supporting your club or country.

Already, your supporter views have been taken on board and helped achieve the implementation of innovations such as:

• The creation of a single league body, the SPFL

• The creation of the Premiership Play-Offs

• The appointment of SDS and other independent groups (Players, Coaches and Referee Representatives) to the Scottish FA Congress

• The reformatting of the League Cup

In addition, the survey feedback has also enhanced the debate on the fixture calendar, pricing strategy, barriers to attendance, alcohol in football and fan engagement and ownership models.

How will supporter views count?

• The Scottish FA, SPFL and Supporters Direct Scotland will publish the full survey results in a comprehensive format

• Supporters Direct Scotland will identify key “supporter asks”

• These will be presented to the Scottish FA Congress’ July meeting and Supporters Direct will report on the progress of the “supporter asks” in September 2017.

Stewart Regan, Scottish FA Chief Executive said:

“We are delighted to work in partnership with the SPFL and SDS to launch this year’s Scottish Football Supporters Survey. The Scottish FA is committed to improving the game at all levels and the feedback from the fans – the lifeblood of the game – is important in shaping our plans for the future.”

Head of Supporters Direct Scotland, Andrew Jenkin adds:

“As an organisation, Supporters Direct Scotland, plays a vital role in influencing key issues for supporters in Scottish football. This year we are more ambitious than ever before and plan to present the findings to all supporters, and then identify the key “supporter asks” we think Scottish football as a whole should focus on. Our aim is to be collaborative, to represent supporter views clearly, and to work with governing bodies & clubs to deliver ongoing change.”

This year’s results will go live in September 2017 and will be presented to the Scottish FA Congress with paper versions of the survey sent to SDS’s members, SPFL clubs and other stakeholders.

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