Media Relations – simple tips

Media relations can be seen as a pretty scary part of the work of a football club. The best way to deal with this is to follow some simple rules, laid out in our guidance:

1. Don’t let everyone be a media officer
2. Social media IS media
3. Maintain good relations
4. Enjoy the silence – don’t keep speaking!
5. Write down what you plan to say – and ‘have a plan’
6. Consider your response
7. If you feel you can, offer to fact-check your answers
8. Understand that (most) journalists are human beings too