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“Toe Poke” brand launches to support Scottish football

A unique Dumfries based Social Enterprise has launched this week, which celebrates Scottish Football.

Toe Poke Community Interest Company has been established as Scotland’s only football fans owned clothing brand. Toe Poke CIC will trade in football themed clothing and merchandise, to raise finance for fans advocacy projects and for youth teams in Dumfries.

Toe Poke founder Ian Barr said, “The inspiration for the Toe Poke brand comes from a famous Scottish National Team goal at the 1982 Spanish World Cup. Scotland were playing Brazil in a group match and took the lead through a brilliant goal by David Narey, that somewhat unfortunately was described as a ‘toe poke’ by the English summariser covering the match, Jimmy Hill. He meant no harm at all though had to live with this gaffe for many years.

Toe Poke is Scotland’s only fans owned football brand. We have a serious social mission – to sell football themed clothes that are much loved and help put money back into local communities. The brand has tremendous potential and is aimed initially at supporters of the Scottish national teams. More than 60% of all our Community Interest Company profits will be returned to Dumfries youth football projects and football advocacy projects advised by Supporters Direct Scotland.”

Toe Poke clothing in the short term can only be purchased online, though the Company intends in time to establish retail partnerships and gradually develop a national presence.

Alan Russell, Chief Executive of Supporters Direct Scotland said, “We’re delighted to be part of the launch of Toe Poke – not only do their products feature an iconic image from one of the most memorable Scotland goals, but their commitment to support community projects locally and nationally is something we hope fans everywhere can get behind.

For full information and to see the first product range go to

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