Scotland’s leading football fans’ organisation has welcomed the Scottish Professional Football League’s (SPFL) new title sponsorship deal with betting firm Ladbrokes.
Supporters Direct Scotland (SDS), which represents supporters’ trusts and groups across the country has urged the SPFL to ensure that the new revenue is distributed fairly throughout the country’s top four divisions. The SPFL has been without a title sponsor for the past two seasons after their previous agreement with Clydesdale Bank expired.
The new sponsorship agreement is thought to bring around £2m a year, becoming one of the league’s most lucrative commercial deals. There is hope that this deal will be of significant benefit to all areas of the game.
Andrew Jenkin, Head of SDS said: “We’re pleased to see fresh revenue come into the game in Scotland and believe this is a reflection of the continued support and interest in it.
We hope income from streams such as sponsorship can be spent and distributed equally and in a positive manner for the sustainable development of Scottish football. Hopefully an increase in commercial revenue such as this will result in more accessible and affordable ticket prices for fans”.
Supporters Direct Scotland will be holding their annual Conference on June 20th at Hampden Park, where fans and various stakeholders from throughout Scottish football will come together to discuss the important issues facing the game today.
SDS will also be publishing its annual research papers at the event, which cover topics such as the price of football, kick off times and the rescheduling of fixtures and the use of synthetic 3G pitches in Scottish football.