Supporters Direct Scotland signs partnership deal with JustUpstairs as new sponsorship agency

Supporters Direct Scotland has announced a partnership with marketing and communications consulting agency JustUpstairs to act as the exclusive sponsorship agency for Supporters Direct Scotland.

With its mission to support communities and sport in Scotland, Supporters Direct Scotland was established in 2000 and has been working towards gaining greater influence for supporters in the ownership and governance of clubs. Supporters Direct has helped its members raise more than £50 million which has been reinvested back into their clubs and communities. Supporters Direct Scotland has also been instrumental in increasing fan engagement in sports in Scotland and has helped established over 30 (thirty) Supporters Trust and groups.  Around 18 (eighteen) of these clubs have enabled representation of fans in the governance of clubs.

JustUpstairs is an agency that specialises in the fields of Sport, Music and Culture. JustUpstairs specialises in sponsorship management, long term business development and talent management. JustUpstairs’s expertise and network gives them a unique advantage in the field of sponsorship management.

JustUpstairs is conducting market analysis and creating a marketing strategy dependent on specific time frames and objectives of Supporters Direct Scotland. On the basis of this research, JustUpstair will create specific sponsorship packages and act as the sole point of contact for potential sponsors and act as a part of the Supporters Direct Scotland team.

JustUpstairs’ Chief Executive Officer, Pia Mackenzie, said: “There’s been change in management at various governing bodies across the world in the past few years. There has also been a significant focus on governance with renewed emphasis on fan engagement, thus, we feel involvement of supporters in governance is a significant subject to look at in football.”

Pia added: “We do not necessarily focus on global projects but on unique ideas where we believe that our expertise in sponsorship and marketing management can add value to the outcome. Supporters Direct Scotland has a proven record of facilitating involvement of fans in governance and ownership of clubs and promoting the idea of community clubs. We look forward to working together.”

Andrew Jenkin, Head of SD Scotland, said “We’re delighted to be partnering with JustUpstairs. SD Scotland are undertaking a number of positive changes and through Pia and her team, we hope to be able to increase people’s awareness and understanding of how we’re helping clubs, fans and communities across Scotland. This is a move that will enable us to create greater impact for our members and we’re looking forward to seeing what opportunities arise”.

If you would like more information about this topic, please contact JustUpstairs at .

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