SDS Cup

The SD Cup, SD Shield and SD Scottish Cup are fixtures held between two clubs with significant supporter involvement in their ownership and governance. The invitation only matches have been held for the past 14 years to celebrate the role supporters play in owning and supporting their football clubs in the U.K and across Europe.

When AFC Wimbledon was being formed, the club received a significant support and professional advice from Enfield Town FC. That support was cemented when a friendly match between the two was organised.

The game would be the first time two supporters’ trust-owned clubs had played each other, and given the level of the teams in the football pyramid, was one that looked like it might be a decent competitive game for a club with few competitive matches under its belt.

In anticipation of this Supporters Direct agreed to sponsor a cup, but as a publicly funded body, it neither had the spare cash nor the justification for spending it on silverware.

A call went out to fans across the country who raised the money to have the Supporters Direct Cup put into production.

Therefore, in principle the SD Cup was created by the fans by the fans.