Academics Looking At How Having Children Impacts Club Loyalty

The University of Stirling’s School of Management are looking at how having children impacts upon supporters’ fandom and levels of loyalty. They are looking for parents to participate in their research. Please contact Dimistrios at the contact below if interested.

“We are interested in speaking to parents who are also sports fans to explore how their fandom has increased or declined as a consequence of having children. We would like to engage with parents at varying stages of parenthood (those with pre-school and school age children to those with children in further education and employment). If you are a sports fan, and have a child/ren, and are interested in taking part please contact . Interviews will be conducted at a mutually convenient place and there will be a small incentive for taking part.”

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