SD Scotland have for some time been calling for the Scottish FA and clubs to consider and examine how they improve the value for money of their products.
Results from this year’s Scottish Football Supporters Survey which was conducted in association with the Scottish FA and SPFL revealed value for money was considered, “the biggest threat to the future of the game in the next five years”. Additionally, ticket pricing was considered to be the most important factor in decision to attend a game with 55% of fans disagreeing with the statement that Scottish football is committed to a high-quality fan experience.
Head of Supporters Direct Scotland Andrew Jenkin says:
“We are disappointed that despite continued calls for clubs to consider the cost of their ticket prices, there has been a rise in prices. What we are seeing now is a really clear demand from supporters to see greater value for money around football. Supporters Direct Scotland appreciates the extremely challenging balance that our clubs face, and we want to support them. Addressing value for money might include looking at more pricing variation, and ways of delivering added value. Attendances are by-and-large an improving picture, but it’s absolutely critical we future-proof Scottish football by being on the front foot in addressing this.”
“While we appreciate this is a complex issue with clubs in Scotland very much reliant upon finance from gate receipts (with Scotland receiving the highest percentage of revenue across Europe’s 53 leagues from it), we’d like clubs to consider innovative pricing structures which make Scottish football more accessible to all.”